Digital Strategy

Political Digital Agency

CAMPAIGNS THAT COUNT.

Surge Tactic builds and runs digital campaigns for candidates and advocacy organizations. Voter targeting, multi-channel execution, and real-time optimization from a team that knows the rules and the stakes.

Focus Down-ballot specialists. Local assembly to governor.
Meta Advertising Programmatic Connected TV Voter File Targeting Google Ads TikTok StackAdapt Campaign Analytics Political Ad Compliance YouTube Meta Advertising Programmatic Connected TV Voter File Targeting Google Ads TikTok StackAdapt Campaign Analytics Political Ad Compliance YouTube
01

We don't run ads. We run campaigns.

Ads are tactics. Campaigns are the point. Every dollar, every creative decision, every targeting call connects back to one thing: the outcome your team actually needs. A win on election day. A ballot measure that passes. Voters who show up when it counts.

02

We know the rules.

Platform verification, campaign finance reporting, state disclosure rules. Built into every plan, not bolted on after the fact. "Clever" workarounds and sloppy disclosures don't survive a complaint filing.

03

We move at campaign speed.

Campaigns don't run on agency timelines. When the news cycle shifts at 11pm, the response goes up Friday morning, not next Wednesday. We staff for the pace and plan for the pivots that always come.

What We Do

OUR
SERVICES

Digital services built for the pace and pressure of political campaigns.

01 Paid Social Meta (Facebook and Instagram) and TikTok. Creative-first campaigns built to persuade and mobilize voters where they spend their time. Persuasion + Mobilization
02 Google & YouTube Google Search, Display, and YouTube video. Capture high-intent voters searching your race and serve video wherever they're already watching. Intent + Video
03 Connected TV Streaming video at scale across Roku, Hulu, and premium CTV. Voter-file targeting in the content environments people actually watch. Full-Screen Reach
04 Programmatic Display, video, and audio at scale via StackAdapt and DSP networks. Precision targeting across the open web, outside Google and premium CTV. Open Web Reach
05 Creative Strategy Ad copy, video scripts, and creative testing. Messaging that connects, tested against performance data, not opinions. Copy + Concept
06 Analytics & Reporting Real-time dashboards and attribution built for campaign decision-making, not just post-mortems. Intelligence
Who We Are

Strategists who've been in the room when it counted.

Surge Tactic is a boutique political digital agency. We work exclusively with campaigns and advocacy organizations because that's where our expertise runs deep. No corporate clients, no brand work. No divided attention.

We're small on purpose. Every client gets senior-level attention from day one. We understand voter files, platform compliance, campaign finance rules, and how to move fast when the news cycle shifts.

, Who We Work With
DOWN-BALLOT
SPECIALISTS

Local assembly to governor. School board to ballot measures. Political and advocacy work, nothing else.

  • Candidates (down-ballot to statewide)
  • Advocacy organizations
  • Ballot measure campaigns
  • Party and GOTV programs
Recent Work

CAMPAIGNS WE'VE
HELPED WIN.

A selection of past candidates, advocacy organizations, and ballot measures. More available on request.

Re-Elect Margo Bellamy for Anchorage School Board
Anchorage School Board · 2025
Anna Brawley for Anchorage Assembly
Anchorage Assembly · 2023
Carl Jacobs for Anchorage School Board
Anchorage School Board · 2024
George Martinez for Anchorage Assembly
Anchorage Assembly · 2023
Liz Snyder for State House
Alaska State House · 2020 · Flipped Seat
Alaskans for Fair Courts
Judicial Advocacy PAC · 2022
Insights

FROM
THE FIELD

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Let's Talk

READY TO
SURGE?

Tell us about your race, your budget, and your timeline. We'll tell you what's possible.

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